Question: Go back to the opening vignette. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire

Go back to the opening vignette. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire (off-board) aimed at their primary segment (skateboarders) and offering casual attire for male retirees like Samuel Teel? How would you recommend the focus group(s) proceed? Prepare a focus group outline(s) to accomplish this task.

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