Go back to the opening vignette. What if Vans approached you to do a focus group interview
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Go back to the opening vignette. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire (off-board) aimed at their primary segment (skateboarders) and offering casual attire for male retirees like Samuel Teel? How would you recommend the focus group(s) proceed? Prepare a focus group outline(s) to accomplish this task.
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Homogeneous groups seem to work best because they allow researchers to concentrate on consumers with ...View the full answer
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Related Book For 
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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