After reading chapters $11$&$12,$ submit a $1-2$ page, double$-$spaced paper answering the following questions.

Public relations, justifiably or otherwise, does not enjoy overwhelming public trust. Why is this? What are the complaints of PR pioneer Edward Bernays and others? If asked, could you mount a defense of contemporary public relations? If you can, how would you do it$?$ If you cannot, explain why.

What makes an ad "false" by law? Describe in detail the regulatory powers available to the FTC when it is faced with an example of false advertising. What factors make the regulation of ad content sometimes difficult?