After reading the $\backslash "$A New Joe on the Block$\backslash "$ case study, answer the following questions. You may list these questions in a word document and answer them underneath. One$-$line answers are NOT acceptable. You are welcome to consider your work as a preliminary document that allows the consulting firm to provide business research consultancy services. Make sure your work is not a simple list of answers to the questions below. no outlines. I would prefer that you submit the assignment in word or pdf format. The assignment should be no less than $500$ words. Feel free to use personal opinion and professional experiences in this work, but if you do$,$ be sure to keep your ethos professional and from the optic of a business researcher; justify why your opinion or experience matters You may even want to spend some time in a coffee shop while working on this project for the sake of atmospherics.

$1.$ What are the top three key decisions faced by Joe?

$2.$ What are the key deliverables that an outside researcher should produce to help Joe with the key decisions?

$3.$ How relevant are the coffee taste studies cited above? Explain.

$4.$ What flaws in the coffee taste studies should Joe consider in trying to weigh the merits of their results?

$5.$ Identify and discuss this situation using each of the major stages $(6$ stages$)$ of the marketing research process.

$6.$ Try to do a quick search to explore the question: $$Are American consumer preferences the same all across the United States?$$

$7.$ Would it be better for Joe to do the research himself or have a consultant perform the work?

$8.$ If a consultant comes in to do the job, what are three key deliverables that would likely be important to Joe in making a decision to launch the Cup of Joe coffee shop.