After reading the case study, what are the advantages and risks of choosing option 1? How would you mitigate/assess these risks?

Assignment 3: Market Entry Case Study Aritronix Corporation has been making custom designed electronic components for more than last 40 years. The company is headquartered in Cincinnati (OH), and this location has Administrative functions, Sales and Marketing function, Engineering function and manufacturing facility. The company also has a large manufacturing base in Mexico, right across the border from Arizona. Samuel Johnson (Sam), is the current president of organization. He has navigated this company through many tough situations in last 20 years, when he became the president of this company. Today, Sam is facing a unique problem. He was informed by one of the key customer, Medequip, that they recently acquired a company in China. This customer is a global leader in medical equipment market, and Aritronix makes power transformers for this customer. Medequip intends to consolidate and move all of their operations in North America to their newly acquired entity in China. Medequip has asked Aritronix to establish an operation in next 12-18 months in China to be able to continue their supplies in China. Sam thinks that this is a beginning of a new trend given the current macroeconomic conditions, and this is the right time to expand footprint in China. As Sam is thinking about his options, there are different paths he can pursue to accomplish this task. (#2 #2 1. Acquire a local company in China - this would involve identifying potential targets in China, assessing their capabilities and operations, conduct financial and operational due diligence and finally acquire a company Fotohlich now manufacturing facility - this would be a completely greenfield facility built from