Question: After reading the companion article ( Doing Well By Doing Good ); provide a brief recommendation(s) to a group of executives regarding how a firm

After reading the companion article (Doing Well By Doing Good); provide a brief recommendation(s) to a group of executives regarding how a firm can balance profitability by following the lead of firms that subscribe to the Dow Jones Sustainability Index (DJSI) criteria. Provide a warning regarding the risks associated with Green Washing, to the firms brand equity. Please use specific illustrations to support the executive recommendation(s) proffered.

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