After reading the companion article $($Doing Well By Doing Good$)$; provide the following:

$1)$ A brief recommendation$($s$)$ to a group of executives regarding how a firm can balance profitability by following the lead of firms that subscribe to the Dow Jones Sustainability Index $($DJSI$)$ criteria.$$

$2)$ Include a detailed warning regarding the risks associated with $$Green Washing,$$ to the firm$$s brand equity. Please use specific illustrations $($not branded examples$)$ to support the executive recommendation$($s$)$ proffered.