Agro-chemical company in Indiana recently released a new and expensive anti-fungal seed coating in the market. The company justifies the high price of the coated seed by claiming that it is highly effective for treating all kinds of fungi. The company also claims that the new coating will help bring down the need for post-planting treatments, an additional benefit for farmers. 

Which of the  pricing strategies is the Agro-chemical  company most likely using in this instance?

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