• Ahemad has been searching for several weeks to buy his first car. After narrowing his car choices down to two, he can't decide which car to purchase. Option A is to buy the Hyundai Creata, which met many of Ahemad's functional criteria (e.g., all-wheel drive, large trunk space, plenty of seats, etc.). Option A appeals to Ahemad because he could use the car for work and for road trips with his siblings, and it would also standup to Wyoming's winter driving conditions. Option B is to buy a Corolla, a car that Ahemad has been in love with ever since he was a teenager. Even though Corolla does not necessarily meet any of his functional criteria, Ahemad loves the idea of driving his dream car. Given these two options. Ahemad struggles to make a decision. As a marketer critically analyze the decision-making process Ahemad is going through and what could be the marketing implications for the automobile companies?