Airbnb has uncovered segments of leisure travelers that are not served well by conventional hotel firms. You
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Question:
Airbnb has uncovered segments of leisure travelers that are not served well by conventional hotel firms.
You can use the videos below to facilitate your answers
- Describe this segment based on four of the key characteristics of useful segmentation: Identifiable, accessible, stable, and actionable.
What other segment(s) could they target and why?
https://www.youtube.com/watch?v=xCp6o-svyRk
https://www.youtube.com/watch?v=aknU2QF6IkU
Related Book For
Financial Reporting And Analysis
ISBN: 9781260247848
8th Edition
Authors: Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt, Leonard Soffer
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