Case: Digital Luxury 

 Answer the following questions

•    Did Bottega Veneta do the right thing by exiting social media platforms to focus on its in-store services cape, or is it futile to try to resist increased digitization?
•    Why might Chanel take a traditionalist approach to the services cape and service encounter while competitors such as Dior and Saint Laurent embrace digitization and online sales? Do you agree with the approaches these companies take?

Answer rating: 100% (QA)

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