All questions re: vegemite

Write at least three objectives for your CRM system, with the goal of driving high customer satisfaction and loyalty among profitable customers, and including objectives related to the following:

• Customer acquisition

• Customer retention

• Customer profitability

Write a brief description of the CRM process cycle you would recommend for this project, including the all relevant touch-points for each element of the cycle:

• Knowledge discovery

• Marketing planning

• Customer interaction

• Analysis and refinement

Identify two key guidelines on how you would ethically handle customer data as part of the CRM process.

1.

2.

Develop a specific approach to avoid each method of CRM failure in your firm.

• Flavor of the month club

• No allowances for organizational change

• Low level of employee buy-in

• Business unit silos

• Poor training