Question: All That Enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last 1

All That Enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last

15

years. Speaking at a recent business conference, Kenan, the CEO of All That, told his audience,

"

We have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." Which type of strategy does All That Enterprises use?

Multiple Choice

stability

growth

retrenchment

defensive

All That Enterprises has a reputation for reliability and customer service,

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