Question: Straight Up Enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last 1

Straight Up Enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last

15

years. Speaking at a recent business conference, Ringo, the CEO of Straight Up

,

told his audience,

"

We have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." Which type of strategy does Straight Up Enterprises use?

Straight Up Enterprises has a reputation for reliability and customer service,

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