ALL THE ANSWER CAN BE SIMPLE IDEAR RATHER THAN ESSAY, BUT HAVE TO ANSWER DEEPLY. THANKS!

1. Disney Brand Equity

a. Which branding strategy is used by Disney (family [be specific about the type] and/or individual branding for their amusement parks. Evaluate the effectiveness of their strategy.

2. McDonald's Brand Elements

a. Selecting appropriate brand elements and secondary brand associations to leverage are important tasks in building brand equity. Using McDonald's as an example, identify what you perceive to be the four most important types of brand elements they've used to build brand equity. Explain how hey have used them and evaluate the effectiveness of their use based on at least two of the evaluative criteria. Why are brand elements important to the brand building/brand equity process?

b. Discuss how McDonalds has implemented three of the eight types of secondary associations that they have leveraged to build brand equity. What are two potential problems of using secondary associations? How are secondary brand associations different from brand elements?