Question: Although buying behaviour is influenced in part by individual needs, people around us influence our buying decisions. These group influences are in four major areas:
Although buying behaviour is influenced in part by individual needs, people around us influence our buying decisions. These group influences are in four major areas:
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Part
A
role influences, referring groups, socioeconomic influences, and culture
B
role influences, reference groups, social class, and culture and microculture
C
demographic influences, socioeconomic influences, role influences, and cultural and microculture
D
demographic influences, economic reference groups, social class, and culture
E
role influences, reference groups, economic influences, and culture and microculture
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