Although cost$-$plus pricing and break$-$even analysis are important tools in setting prices according

to a company's cost structure, they should never be the core driving force behind pricing strategy.

The reason is:

Select one:

a$.$ Because prices should be based on demand, not costs.

b$.$ Because customer expectations are far more important in setting prices.

c$.$ Because competitor's prices are far more important in setting prices.

d$.$ Because different firms have different cost structures.