Although most brands do not actually own the hotels operating under the brand name, many guests are under the impression that the brands do operate and own the hotels. Explain how this might have an effect on the hoteliers who truly do own and operate the hotels under the brand name and discuss strategies that could be used to ensure a seamless experience for the guests if you are a franchise owner.

Must be at least 100 words, and must not paste an already answered Chegg post.