Question: Although some decline in cognitive development occurs, most middle-aged people display competencies and attain outstanding accomplishments. How does the media portray this stage? Watch at

Although some decline in cognitive development occurs, most middle-aged people display competencies and attain outstanding accomplishments. How does the media portray this stage? Watch at least three advertisements that depict people in middle-aged groups. Identify the ad(s) you watched Do the ads show evidence of a double standard of aging? Do males and females advertise different products? What personal characteristics do males and females seem to display? Do you think the media should portray middle-aged adults as being more androgynous than they currently are portrayed? Should an advertiser minimize differences in the portrayal of middle-aged males and females

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