Alyssa launched her new shaver as being revolutionary, innovative, and unisex. Instead her brand is being purported

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Alyssa launched her new shaver as being revolutionary, innovative, and unisex. Instead her brand is being purported as very feminine and too close to the Schick Shaver. What should Alyssa start to do?

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Sales Force Management Leadership Innovation Technology

ISBN: 9781138951723

12th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Posted Date: Mar 04, 2024 12:27 AM

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Alyssa launched her new shaver as being revolutionary, innovative, and unisex. Instead her brand is being purported

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Sales Force Management Leadership Innovation Technology

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