Question: Amazon, Apple, Facebook and Google each compete in several overlapping areas. What are these contested boundaries. Based solely on the information in the case, for

  1. Amazon, Apple, Facebook and Google each compete in several overlapping areas. What are these "contested boundaries."
  2. Based solely on the information in the case, for each contested boundary, how is each contest likely to play out, and why?
  3. Why can Google charge more than Facebook for online ads?

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