(Amazon article question): According to the article, "Amazon is closer to actually rolling out a shipping service of its own." Based on this sentence, if you were doing a five forces analysis of the shipping services industry, Amazon would be a Supplier None of the above Rival O New/potential entrant Substitute Product D Question 16 1 pts (Amazon article question): Roger Kay says that it would take a lot of investment in an enormous fleet of trucks" and depots and warehouses to compete directly with the existing companies in the shipping services industry. Which of the following concepts is he alluding to? Substitute products Strategy Entry costs Competitive advantage Question 17 1 pts (Amazon article question): In paragraph 3. Michael Pachter is arguing that Amazon is rolling out a shipping service in order to deal with the threat of suppliers. True False Question 18 1 pts (Amazon article question) The article is suggesting which of the following resources is most likely to help Amazon gain and sustain a competitive advadtage in the delivery industry? o Depots and warehouses Fleet of trucks O Prime Video service Customer data Midterm passages for Part One All information is contained in the passages. No outside knowledge of the company or industry Is assumed. There's no benefit from reading the original articles. Questions 15-18 refer to the mini case below. February 09, 2018 The Wall Street Journal reported Amazon is closer to actually rolling out a shipping service of its own, It's being piloted here in Los Angeles, delivering stuff sold by third-party vendors on Amazon's site. It's an interesting and possibly eventually significant entry in the getting-stuff- Into-consumers'-hands business. But, as Marketplace's Aaron Schrank reports, Amazon is stilla long ways from replacing its present delivery partners. Amazon's been ramping up its own delivery operations for years, but the e-commerce giant is still heavily reliant on the vast networks of UPS and FedEx to get stuff to your house. Analyst Roger Kay at Endpoint Technologies doesn't see that changing. He said "Amazon, in order to really compete directly would have to field an enormous fleet of trucks and have all these depots and warehouses, and there's quite a lot of investment there." UPS plans to spend $7 billion this year upgrading its delivery network. Supply chain consultant Foster Finley at AllxPartners says Amazon does have one advantage: more real-time customer data. Finely said "They basically have great insight into availability, shipment points, stock moreso than UPS and FedEx who typically are limited to saying, this is what happened last year. Amaron packages account for about 7 percent of UPS volume and less than 3 percent for FedEx Growing e-commerce sales have been good for major carriers, but Michael Pachter at Wedbush Securities says Amazon isn't quite ready to compete in that space. He said "FedEx and UPS weren't invented in one day. These guys have been in these business for decades and they're survivors because they're really good at it." Pachter says Amazon probably isn't trying to replace its partners, Just squeeze better deals out of them. Pachter continued "And if FedEx and UPS say okay instead of making a 10 percent margin on your business, we'll make an 8 percent margin, then Amazon wins." A FedEx spokesman says the notion of Amazon being a real threat "demonstrates a lack of basic understanding of the full scale of the global transportation Industry