Amazon has decided to enter the prescription eyeglass market. Amazon decides to introduce the eyeglass prices very
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Question:
Amazon has decided to enter the prescription eyeglass market. Amazon decides to introduce the eyeglass prices very low so that many consumers have a chance to try the new eyeglasses. What kind of pricing strategy is Amazon employing?
Group of answer choices
Market-skimming pricing
Product line pricing
Market-penetration pricing
Growth pricing
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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