Preparing a marketing strategy study for Tiger Balm to enter Denmark Market, which will cover An overview

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Preparing a marketing strategy study for Tiger Balm to enter Denmark Market, which will cover

An overview of the company and its Product. Identify and describe the chosen product. [Choose only 1 product from the company]

An overview of the country and justification for why there is a fit between the country and the product. Perform a SWOT analysis.

Analysis of the market you have selected to market your product. Provide evidence of why this is an attractive market. [Determine the market size, growth & potential]

Analysis of the competitive environment in your selected country. Map out all the competitors. Do a competitor analysis and include a perception map

[Perform a PEST for that country]

Analysis of the political and legal environment in your selected country. Analyse regulations pertaining to Foreign companies, and products/ingredient allowed.

Analysis of the economic environment of your selected country. Explore customer's purchasing power, employment level,...etc

Analysis of Cultural Environment [Identify the cultural differences and explain how it affects your product. Language, customs]

Analysis of Technological Environment [Include infrastructure & technology development]

Planning for Marketing mix: What will you adapt or standardize. Justify

Planning for your product strategy (product adaptation vs. standardization, packaging, branding, product positioning, unique selling promotion, etc. / Show visuals on areas that will be adapted)

Planning for marketing channel in your selected market (What would be your distribution strategy Direct Vs Indirect, multi-channel, etc. Channel length, resolution of channel conflict, if any, etc.)

Planning for Promotion of your product (Media available in your selected country, reach and coverage of various media, any legal restrictions involving advertising, what would be your promotion mix, what would be your overall promotion strategy Pull vs Push strategy, etc. / Provide visual samples for your promotional materials in the country)