Question: Amazon uses data about how, when, why, where, and what people buy. They use this data to assess, manage and analyze their marketing performance to

Amazon uses data about how, when, why, where, and
Amazon uses data about how, when, why, where, and what people buy. They use this data to assess, manage and analyze their marketing performance to maximize their effectiveness and efficiency, and ROI. In doing all this they are employing statistics demographics marketing analytics value-based marketing relational orientation

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