Question: Amazon.com: Case Study: Amazon's Cross - Selling Strategy Summary: Amazon is known for its highly effective cross - selling tactics, where it recommends complementary or
Amazon.com:
Case Study: Amazon's CrossSelling Strategy
Summary: Amazon is known for its highly effective crossselling tactics, where it recommends complementary or related products to customers based on their browsing and purchasing history.
Analysis: Analyze how Amazon utilizes customer data, algorithms, and personalized recommendations to drive crossselling. They can also examine the role of user reviews and ratings in influencing crossselling success.
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