Question: Amazon.com has carved out a unique niche for itself as an intermediary. Amazon sells products on behalf of manufacturers such as Dell, Sony and Calvin

Amazon.com has carved out a unique niche for itself as an intermediary. Amazon sells products on behalf of manufacturers such as Dell, Sony and Calvin Klein, as well as retailers such as Macys and Toys R Us.

How should Amazon be categorized? As a retailer, wholesaler, or broker? Use valid arguments for category of your choice.

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