amazon.com/rental Return your rentals FRED R. DAVID EXERCISE 3B Develop an EFE Matrix for Hershey Company se Actcise will give you practice in developing an EFE matrix. An Pre Matrix summarize of an external audit. This is an important strategic-planning tool widely used by strategist uctions Join with two other students in class, and jointly prepare an EFE Matrix for Hershey. Refer to the Cohesion Case (p. 26) and to Exercise 1B (p. 35), if necessary, to identify external opportunities and threats. Make sure the factors you include are both specific and actionable. Use the online sources listed in Table 3-8. Be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible. All three-person teams participating in this exercise should record their EFE total weighted scores on the board. Put your initials after your score to identify it as your team's score. Compare the total weighted scores. Which team's score came closest to the instructor's answer? Discuss reasons for variation in the scores reported on the board. SE 3C m an External Assessment