Among the individuals that make up a buying center, there are people who wield influence on any

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Among the individuals that make up a buying center, there are people who wield influence on any purchase decision, especially if it is a large purchase. Which of these is MOST likely to be an influencer rather than a decider?

Warehouse managers

Personal assistants

Chief financial officers

Negotiators

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: Feb 09, 2024 11:09 PM

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Among the individuals that make up a buying center, there are people who wield influence on any

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In a buying center different kinds of roles are involved There are initiators users influencers deci... View the full answer

Understanding Cross Cultural Management

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