Question: An ad campaign for a new snack chip will be conducted in a lim- ited geographical area and can use TV time, radio time, and

An ad campaign for a new snack chip will be conducted in a lim- ited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below

medium	Cost per Ad	# Reached	Exposure Quality
tv	650	10000	50
radio	250	4000	40
newspaper	150	3000	25

The exposure quality is cumulative (for example, 1 TV ad has an exposure quality of 50, 2 TV ads have an exposure quality of 100, etc.). If the number of radio ads cannot exceed the number of TV ads by more than 20, and if the advertising budget is $20,000, develop the model that will maximize the exposure quality and reach at least 250,000 people. Do not solve the model.

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