Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
| Medium | Cost Per Ad | # Reached | Exposure Quality |
| TV | 500 | 10000 | 30 |
| Radio | 200 | 3000 | 40 |
| Newspaper | 400 | 5000 | 25 |
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Let T = the number of TV ads Let R = the number of radio ads Let N = the number of newspaper ads
Group of answer choices
| Max | 10000T + 3000R + 5000N |
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| s.t. | 500T + 200R + 400N 10000 |
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| 30T + 40R + 25N 1000 |
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| T +R 4 |
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| T, R, N 0 |
No answer text provided.
| Max | 10000T + 3000R + 5000N |
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|
|
| s.t. | 500T + 200R + 400N 10000 |
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| 30T + 40R + 25N 1000 |
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| T R 4 |
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| T, R, N 0 |
| Max | 1000T + 3000R + 5000N |
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|
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| s.t. | 500T + 200R + 400N 10000 |
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| 30T + 40R + 25N 1000 |
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| T R 4 |
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| T, R, N 0 |
| Max | 10000T + 3000R + 500N |
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|
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| s.t. | 500T + 200R + 400N 10000 |
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| 30T + 40R + 25N 1000 |
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| T + R 4 |
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| T, R, N 0 |
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