Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper

An ad campaign for a new snack chip will be

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad # Reached Exposure Quality TV 600 10000 30 Radio 300 3000 40 Newspaper 500 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 10, and if the advertising budget is $15,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1200. Let T= the number of TV ads Let R= the number of radio ads Let N= the number of newspaper ads The budget constraint is given by O 600T + 15,000R + 30N 15,000 O 600T + 300R + 500N

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