An advertising campaign generates 123 Gross Rating Points, and achieves Reach of 35% in a television market

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An advertising campaign generates 123 Gross Rating Points, and achieves Reach of 35% in a television market with 74 million TV households. Calculate Frequency.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Posted Date: Nov 03, 2023 03:34 AM

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An advertising campaign generates 123 Gross Rating Points, and achieves Reach of 35% in a television market

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Principles of Marketing

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