An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan, while demonstrating the library's value to the community as a whole." When dealing with the customer area of the balanced scorecard, the article advised librarians to use customer surveys. Why might this be a poor strategy to use?

It could create information overload.

Customer surveys are never reliable.

Stakeholders should not be involved in the creation of a balanced scorecard.

Results may only reveal halo effects.

Customer surveys are typically misleading, skewed to positive feedback.