An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan, while demonstrating the library's value to the community as a whole." The same article advised librarians to ask, "At what activities must we excel?" What area of the balanced scorecard was the article then referring to? 1) the financial perspective 2) the policies and procedures perspective 3) the customer perspective 4) the internal perspective