An e$-$commerce platform specializing in home decor products has seen a drop in customer retention. They aim to improve customer loyalty for long$-$term success. How can utilizing customer relationship management $($CRM$)$ software directly contribute to retaining customers?

Group of answer choices

Running flash sales for all products on a weekly basis

Collecting general feedback through a contact form on the website

Analyzing purchase history and sending personalized product recommendations and exclusive discounts to loyal customers

Expanding the product catalog to include a wider range of categories