Question: An important concept learned during this portion of class was that marketing savvy businesses are customer focused at all times. To make a point about
An important concept learned during this portion of class was that marketing savvy businesses are customer focused at all times. To make a point about such a focus, or in this case the lack thereof, the term "chicken efficiency" was used. What was the literal actual meaning of "chicken efficiency" to KFC before realizing their mistake?
not wasting chicken eg at the end of the night
making fewer cuts when deboning fresh chicken
using TQM principles when ordering chicken in bulk
using TQM principles to speed up the order to cook processes used
ensuring KFCs advertising focused on direct mail activities
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