Analyse the statement below and answer the following question.

Rather than viewing goods and service separately, integrated product$-$service offerings are a means of differeno market defence to competition from lower cost economies, particularly in the manufacturing sectors where there base $($Wise and Baumgartner, $1999).$ Consequently, the search for how best to incorporate services to sustarn manufacturers has gained attention over the past two decades.

Required:

The phenomenon described above is termed as literature. of manufacturing" in the operations management and supp

A$.$ servitization

B$.$ digitalisation

C$.$ modernisation

D$.$ Customisation