Analyse the statement below and answer the following question.

Rather than viesing goods and senvice separately, integrated product$-$service offerings are a means of differentiation and provide a robust market defence to competition from lower cost economes,

pariant in the masulacturing sectors where there is a high installed product base $($Wise and Baumgartner, $1999).$ Consequently, the search for how best to incorporate services to sustain the

competheries of manutacturers has gained attention over the past two decades.

Required:

The phemomed wn descablued above is termed as $\_\_$ of manufacturing" in the operations management and supply chain management literature

A$.$ modustnsaticys