Analyse the statement below and answer the following question.

Rather than viewing goods and service separately, integrated product$-$service offerings are a means of differentiation and provide a robust market defence to competition from lower cost economies, particularly in the manufacturing sectors where there is a high installed product base $($Wise and Baumgartner, $1999).$ Consequently, the search for how best to incorporate services to sustain the competitiveness of manufacturers has gained attention over the past two decades. Required:

The phenomenon described above is termed as $"$ supply chain management literature. of manufacturing" in the operations management and

A$.$ servitization

B$.$ customisation

C$.$ digitalisation

D$.$ modernisation