Analytics mindset case studies big deals 1 2016 ernst. Do you have any idea about this assignment?

EY Big Deals Case Part 1a.pdf

Part I:

Background:

A global big box retailer, Big Deals (BD), has asked you to assist in optimizing their product line and revenue stream. BD was one of the first major players in its industry and has grown into a market leader, typically with at least 50% of the market share.BD offers products in the following categories:

Audio: car stereos and receivers

Cameras: point and shoot, single-lens reflex (SLR) and video

Computers: desktops, monitors, notebooks and tablets

TV: LCD, LED, plasma and projection

Video players: Blu-ray and DVD

BD operates in most countries around the world including the following countries: Argentina, Australia, Bangladesh, Brazil, Canada, Chile, China, Colombia, Egypt, France, Germany, Italy, Japan, Mexico, the Netherlands, Pakistan, Philippines, Russia, South Korea, Spain, Switzerland, United Kingdom, United States and Venezuela. BD is headquartered in the United States and management gathers competitive information by product type at the domestic level in the US and then collectively for all remaining countries internationally. The US is BD's largest market by about six fold.Below is an overview of global and US sales for the last three years.

2012 sales 2013 sales Decrease 2014 sales (Decrease)/ increase

Global $1,627,597,055 $1,625,075,446 (0.15)% $1,507,540,941 (7.23)%

US 333,072,449 329,679,511 (1.02)% 356,662,846 8.18%

With the entry of numerous on-line retailers, BD is losing market share and its margins are shrinking. While the symptoms of this market dynamic are very evident to BD, their response strategies have only slightly changed their course. BD would like you to analyze their situation and recommend a strategy to get them back on track.Over the next few weeks, you work closely to interview key company personnel, analyze operations and gather data (both corporate and competitive) for further analysis.At the conclusion of the assessment, you determine there are two primary strategies that could drive significant improvements for BD and respond to the company's needs.

1. Reduce inventory of slow-moving and obsolete products

2. Enhance the marketing strategy by product type

While everyone feels confident that the strategies are sound, it is also understood that you need to provide BD's management with good insights and action steps supported by data analytics to achieve true value.For each of the strategies, you need to determine some key questions to ask before you can look at the data to help give you the insights you need to help management make decisions to support their strategies.

Required:

For the first strategy above, identify three questions and for the second strategy two questions that would be important to ask to gain insights from company and competitive data for decision-making and to support the business strategy.You may review the data files in identifying the questions.