Analytics Mini$$ Case: Evaluating$$ Awareness, Knowledge, and Attitude Across Geographic Markets

You are the brand manager for a$$ small, but$$ successful, quick service restaurant called$$ "Hot Dawg, its Hot$$ Dogs!" You specialize in$...$ wait for it$...$ hot dogs. To$$ date, you have been very successful in your regional market. So$$ successful, in$$ fact, that you are looking to expand your operations to a nearby region soon. While there are many factors that must go into this$$ decision, one factor$$ you'd like to assess is how people in those markets assess$$ "Hot Dawg, its Hot$$ Dogs!"

You hired a local research company to survey residents of four nearby markets. Within each$$ market, the company asked people a series of survey questions. Using those$$ questions, the marketing research company distilled the results into the following metrics.