Analytics Mini Case: Evaluating Awareness, Knowledge, and Attitude Across Geographic Markets to expand your operations to a nearby region soon. While there are many factors that must go into this decision, one factor you'd like to assess is how people in those markets assess "Hot Dawg, its Hot Dogs!"

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Click the icon to view the data for each of the potential markets.

Which region would benefit from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"?

with corresponding "Overall Awareness" percentage value of $\%.($Round to one decimal place.$)$

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$\backslash$table$[[$Segment$,$Population,Sample Size,$\backslash$table$[[$Top of Mind$],[$Awareness$],[$Number$]],\backslash$table$[[$Overall$],[$Awareness$],[$Number$]],\backslash$table$[[$Avg$.],[$Knowledge$]],\backslash$table$[[$Avg$.$ Attitude to Avg. Attitude to "Hot$],[$Quick Service$]],\backslash$table$[[$Dawg$,$ its Hot Dogs!"$]]],[$North City,$20,000,300,21,35,70\%,3\mathrm{.}6,4\mathrm{.}1],[$South City,$20,000,250,24,36,70\%,3\mathrm{.}7,2\mathrm{.}8],[$East City,$18,000,300,13,21,60\%,3\mathrm{.}6,4\mathrm{.}3],[$West City,$17,000,250,25,32,80\%,4\mathrm{.}0,3\mathrm{.}8]]$