Question: Analytics Mini Case: Evaluating the Prospect Lifetime Value of new Customers in a B 2 B Setting building. Because of this, you tend to sell

Analytics Mini Case: Evaluating the Prospect Lifetime Value of new Customers in a B2B Setting
building. Because of this, you tend to sell this product to large commercial organizations.
and interpreting the PLV.
Click the icon to view the metrics.
Click the icon to view a small subset of 4 potential prospects from a database.
According to these estimates, should we attempt to acquire every one of these potential prospects? No
Based on our estimates, which Business is the most desirable for us to convert into a real prospect?
with the PLV value of s thousand. (Round to one decimal place.)
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Analytics Mini Case: Evaluating the Prospect Lifetime Value of new Customers

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