Analyze a current content marketing campaign. 

Make a post in Mahara on the following:

 

A) Choose any brand that is currently engaged in content marketing. While you are free to choose any brand, it's recommended that you concentrate on B2C companies.

 

B) Research the history of the brand and provide a brief overview of the company's mission, vision, and product offerings.

 

C) Conduct a media/web presence audit and discuss the platforms that your brand is currently engaged in (i.e. social media accounts, website, blog, YouTube channel, etc.).

 

D) Describe who appears to be the main audience/customer segment that your brand is targeting.

 

E) Critique the brand's current content marketing strategy. Is it working? If not, what can be done to improve it?