For your Portfolio Project, you will analyze a current content marketing campaign. Both parts of your Portfolio Project will focus on the same brand. The culmination of the Portfolio Project will be a PowerPoint that you will present to the class on the final week of the course.

you will write an article in Mahara on the following:

A$)$ Choose any brand that is currently engaged in content marketing. While you are free to choose any brand, it$$s recommended that you concentrate on B$2$C companies.

B$)$ Research the history of the brand and provide a brief overview of the company$$s mission, vision, and product offerings.

C$)$ Conduct a media$/$web presence audit and discuss the platforms that your brand is currently engaged in $($i$.$e$.,$ social media accounts, website, and blogs$)$

D$)$ Describe who appears to be the main audience$/$customer segment that your brand is targeting.

E$)$ Critique the brand$$s current content marketing strategy. What are they doing well? What could they improve?