Analyze consumer behavior strategy for Google Glass as it has not performed to sales expectations. Provide the background for the company and identify the consumer behavior strategy that has not performed to sales expectations.

1. A macro-analysis of the current buying process of their targeted customers.
2. A diagnostic deconstruction and determination of the major influences on the companys customers with respect to their motivations for buying the companys products/services.
3. Investigate how the companys consumers acquire, remember, and use product knowledge.
4. Create a new customer strategy for the companys specific product or service that is currently not performing up to expectations.

please note: question is complete.