$-$ Analyze the case study "One Nation, Two Teams: Repositioning the Toronto Blue Jays Among the Threat of a New Entrant."

$-$ Your response should not exceed $700$ words in total.

$-$ Cite all your sources in APA $7$ format.

Questions:

$1.$ Discuss how the Toronto Blue Jays can reposition their brand identity now that they are no longer Canada's only Major League Baseball team. What strategies should they consider to maintain their national relevance in the presence of the Montreal Expos? $(5$ points$)$

$2.$ Evaluate the potential impact of the Montreal Expos' return on the Blue Jays$$ market share. What demographic and regional factors should the Blue Jays consider in their marketing strategy to either compete with or complement the presence of the Expos? $(5$ points$)$

$3.$ Reflect on past marketing strategies that have been successful for the Blue Jays. How can these strategies be adapted or improved in response to the new competitive environment? $(5$ points$)$

$4.$ Analyze how the historical and potential rivalry between the Toronto Blue Jays and the Montreal Expos could be leveraged as a marketing tool. What are the potential benefits and pitfalls of using rivalry in sports marketing? $(5$ points$)$

$5.$ Propose specific promotional activities that could help the Blue Jays enhance fan engagement and attendance. Consider the role of nostalgia and retro marketing, as discussed in the case study. How could these elements be incorporated into the Blue Jays' promotional strategies? $(5$ points$)$