analyze the portfolio using the Portfolio Worksheet. The plot your results on the McKinsey Matrix. Which

analyze the portfolio using the Portfolio Worksheet. The plot your results on the McKinsey Matrix. Which businesses should the company keep? Which should they add additional investments and which (if any) should the company divest itself of? Industry Attractiveness Growth Rate Competitive Rivalry (Rank) Competitive Position Market Share (rank) Profitability Portion of the Business Share of Revenue Share of Profit Competitive Position Retail 4.01% 5 (high) 1 (big) 1.2% 52.0 18.0 Score Credit 4.34% 4 2 11.7% Brokerage Real Estate Insurance 12.09% 3 4 4.9% 13.90% 2 5 (small) 4.3% 4.9 6.2 5.1 17.8 Retail Key Factor Growth Rate Competitive 35.0 50.2 Key Factor Market Share Profitability Totals Weight Rating 0.50 0.50 Rating: 4 "Best" 3 = "Near the to " 2 = Average 1 = Poor Credit Competitive Position Key Factor Market Share Profitability Totals Weight Rating 0.50 0.50 Score Key Factor Growth Rate Competitive Rating: 4 = "Best" 3 = "Near the to "2= Average 1 = Poor Insurance Competitive Position Key Factor Market Share Profitability Totals Weight Rating 0.50 0.50 Score Key Factor Growth Rate Competitive Rating: 4 = "Best" 3 = "Near the top" 2 = Average 1 = Poor Brokerage Competitive Position Key Factor Market Share Profitability Totals Weight Rating 0.50 0.50 Score Key Factor Growth Rate Competitive Rating: 4 = "Best" 3 = "Near the top" 2 = Average 1 = Poor Real Estate Competitive Position Score Industry Attractiveness Weight Rating 0.60 0.40 Industry Attractiveness Weight Rating 0.60 0.40 Industry Attractiveness Weight Rating 0.60 0.40 Industry Attractiveness Weight Rating 0.60 0.40 Industry Attractiveness Weight Rating 0.60 0.40 4.15% 1 (low) 3 8.8% 3.0 7.8 Score Score Score Score Score Key Factor Market Share Profitability Totals Weight Rating 0.50 0.50 Key Factor Growth Rate Competitive