Analyze the strategy of internationalization of McDonald's company including the following:

• describe the basic priorities of the company on international markets according the specificities of the product (s) traded.
• define the peculiarities of the strategy of internationalization (international, global, multi-domestic, transnational) of the company.
• analyze the specificities of penetration to the particular market of the country of the world.

Answer rating: 100% (QA)

McDonalds Internationalization Strategy Product Specificities Standardization McDonalds prioritizes maintaining a core menu with globally recognized i... View the full answer