Analyze these two commercials using the IMC plan. Pepsi Commercial featuring Britney Spears /Bob Dole .. super bowl 2007 and Pepsi 1996 commercial featuring  Cindy Crawford. Consider the objectives and what they were within each of these commercials. What are the target market issues and appeals? Compare and contrast the two commercials. What is the IMC plan for both commercials?

Answer rating: 100% (QA)

ANSWER Analyzing the two commercials using an Integrated Marketing Communication IMC plan approach we can evaluate their objectives target market issues appeals and compare and contrast the two commer... View the full answer